Wellcom

We work to promote the Italian agri-food sector. We empower brands, territories, products and people.


How to build a brand

We have developed a methodological approach called identity-centered design. We use visual tools like the Content Marketing Canvas, Brand Anatomy, the Semiotic Framework for the agri-food sector and The Brand Building to help us dig into what makes each client special and then we craft a communication strategy that fits them perfectly.

We offer flexible and quantifiable solutions. Plus, we can support your team with training and reporting to ensure that things run smoothly.

Contact us

We have consolidated relationships with industry insiders in Italy and around the globe for 35 years.

we are present in 18 countries worldwide
we team up with 100+ active clients across 10 Italian regions

We partner with:

wine

food & beverage

Our in-house professionals design and implement customized multichannel strategies tailored to each of our clients.

Wellcom

If you think of a brand like a building, then strategy is what ensures its stability.

Through a structured design approach, we develop identity, storytelling and relationships in a coherent progression. This way, your brand can fully express its uniqueness, becoming a welcoming space with a compelling narrative: a home where your clients can reside in.

Wellcom
Wellcom
Wellcom
Wellcom
Wellcom
Wellcom
4trade events
consumer events
3bpress office
PR
media planning
3aweb marketing
blogging
social media
email marketing
digital PR
2website
digital presentation
print tools
video
1copywriting
visual identity
photo shoot
0analysis
strategy

We're a team of 24 professionals who work together to cater to our clients' needs.

Francesco Minetti
CEO
Mariaelena De Zordi
Head of Administration & HR
Elisa Borto
Administration Specialist
Patricia Latayan
HR Analyst
Marta Sobrino
Head of PR & Senior Account
Paola Chiapasco
Senior Account
Marco Trevisan
Senior Account
Alice Deboli
Account
Sara Frau
Senior Media Specialist
Irene Ferri
Media Specialist
Martina Budzynski
Media Analyst
Beatrice Fulcheris
Media Analyst
Ilenia Prestia
Media Analyst
Annalisa Rosso
Media Analyst
Luca Venturino
Media Reputation Analyst
Martina Giovando
Head of Communications & Senior Account
Edoardo Perinelli
Art Director
Fabrizio Stroppiana
Web Specialist
Chiara Visentin
Copywriter
Stefano Busca
Digital Coordinator & Account
Eleonora Badellino
Digital Specialist
Simona Sandri
Digital Specialist
Letizia Roberto
Digital Specialist
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La Retroetichetta

Wellcom

How does wine communicate? What's the going rate for an influencer? Is there more to life than just social media? Some questions may forever remain unanswered, but for everything else, there's “La Retroetichetta”. A podcast about wine communication, and a whole lot more, hosted by Francesco Minetti, Graziano Nani and Jacopo Cossater. Join a consultant, an ad man and a journalist as they navigate through discussions, deep dives and unexpected bursts of laughter.

Listen on spotify