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At the roots
of beauty

We build value for the Italian food&wine sector. We create and strengthen brands, territories, products and people.

Building agricultural brands means
building a sustainable future.

For 30 years we have been working in the international promotion of the Italian food&wine sector. Through the years, we have gained skills and contacts to internally design and execute multi-channel strategies in 17 countries.

We have developed a methodological approach that we call identity-centered design. Thanks to our visual models, such as The Content Marketing Canvas, The Brand Anatomy, The Semiotic Framework of the food&wine sector and The Brand Building, we extract the uniqueness of each brand and create a tailored communication around it . We provide modular and measurable services, supporting your team through training and structured reports.

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17 countries

  • ITALY
  • GERMANY
  • SWITZERLAND
  • AUSTRIA
  • UK
  • USA
  • SWEDEN
  • NORWAY
  • DENMARK
  • FINLAND
  • HOLLAND
  • BELGIUM
  • FRANCE
  • CANADA
  • JAPAN
  • HONG KONG
  • BRASIL

100+ active
clients in 9 Italian
regions

  • PIEDMONT
  • VALLE D’AOSTA
  • ALTO ADIGE
  • FRIULI VENEZIA GIULIA
  • VENETO
  • TUSCANY
  • EMILIA ROMAGNA
  • SICILY
  • SARDINIA

Brand building

Strategic planning to help you build your brand

Do you want to consolidate your brand?

Let's start designing

The brand as a coherent narrative structure

— If we think of a brand as a building, then strategy is what guarantees its stability

Thanks to a well-structured design, identity, narrative and relationships are developed according to the proper progression. This enables your brand to best express its uniqueness, becoming the foundation of a coherent narrative structure: a home where clients can feel welcome.

  • 0

    analysis &

    strategy

  • 1

    copywriting

    branding

    photoshoot

  • 2

    web

    digital presentation

    print tools

    video

  • 3a

    web marketing

    blogging

    social media

    email marketing

    digital PR

  • 3b

    press office

    PR

    media planning

  • 4

    trade events

    consumer events

Consortia and Associations

Large Companies

Boutique Winery

Agribusiness

Food

Well Com Academy

Well Com Academy offers specialized training designed by food&wine communicators for sector professionals. A highly interactive school and workshops created to provide participants with a solid and effective methodology to understand and manage the dynamics of food & wine communication.

Discover Well Com Academy